The Gladiator Trailer Essay - 1849 Words

In the summer of 2000 a box office hit was released. â€Å"Gladiator† was a brilliant action film set in Ancient Rome, which appealed to over 15s from both genders. The film was hugely successful and raked in over $190,000,000 in the U.S box-office and $434,000,000 worldwide. However the film wouldn’t have been nearly as successful as it was without the help of an exciting and gripping trailer to appeal to the target audience. Trailers are very important in the film industry because it’s the one chance film-makers have to attract their target audience. They try to choose clips which will appeal to their target audience and also makes the film-makers trailer more distinctive by including unique selling points (USPs). In this essay I’m†¦show more content†¦Some examples are white sand on the coliseum floor, gold and brown coliseum walls, and red rose petals falling around Maximus. Without this use of colour change the audience would find it more di fficult to tell that the hero experienced a radical journey from a general to a slave to a gladiator, then a hero. As the trailer begins, slow images combined with Written Words are used to give the target audience time to familiarise themselves with the story of Maximus. For example the first few shots are of Russell Crowe as a general, then a slave, then a gladiator. This makes it clear to the audience who the main character is and helps to set the scene. Then the images start to become faster and more exciting. This is achieved by using rapid cuts which increases the viewer’s excitement. For example the viewer now sees images of sword fights, fierce tigers and overturned chariots. A shot of a chariot overturning and the image of a horse jumping through flames have also been included, but slowed down because they are exciting stunts and the director doesn’t want the audience to miss them. Also by encapsulating a shot of Commodus screaming at his sister the audience c an tell that the film will be dramatic. By making the scenes faster and more violent, the director has gripped the audience so they will go and see the film. Another important element of the trailer is the sound. Throughout the trailer tense, exciting music is played to draw theShow MoreRelatedEssay Analysis of the Gladiator Trailer1467 Words   |  6 PagesAnalysis of the Gladiator Trailer Trailers are important to films for a number of reasons. They promote a film and present it to the target audience, in order to encourage them to watch the film. Trailers also give the audience expectations of the film. The audience like to know what to expect of a film before they go and see it. The audience is given a taste of the story and the basic plot. This is done by showing an array of clips that are edited to a certain degreeRead MoreComparing Film Trailers of Mission Impossible Two and Gladiator1426 Words   |  6 PagesComparing Film Trailers of Mission Impossible Two and Gladiator In the essay I will compare and analyse the two film trailers I have been studying, ‘Mission Impossible 2’ and ‘Gladiator’. I will analyse and compare the different techniques used. These techniques are; Use of characters, lighting and colour, camera shots and angles, sound and music and editing and framing. In doing this I will be able to show how effective each trailer is in attracting an audience. FilmRead MoreA Comparison of Two Film Trailers: Lord of the Rings Return of the King and The Gladiator1502 Words   |  7 PagesA Comparison of Two Film Trailers: Lord of the Rings Return of the King and The Gladiator In this coursework, I will be comparing two different film trailers, â€Å"Lord of the rings _ the return of the king† and the â€Å"Gladiator†. Film trailers are promos designed by the film industry to attract the viewer’s attention towards a specific film. They are usually compiled of interesting and short clips of the film, usually leaving the viewers with a cliffhanger. This increasesRead MoreAutobilography of Zlatan Ibrahimovic116934 Words   |  468 Pagesis about stuff like that, about how it was possible to turn everything around with a goal or some show thing. You know, there was no movie I loved more back then than Gladiator and there is a scene there, everyone knows it, when the emperor comes down in the arena and asks the gladiator to remove his mask and the gladiator does that and says: My name is Maximus Decimus Meridius †¦ And I will have my vengeance, in this life or the next. That was how I felt, or wanted to feel, I wanted to

Movie Analysis Tootsie - 1772 Words

Ayotunbosun Ogunlade Drama 3030 Tootsie Michael Dorsey is a talented young actor, arrogant, stubborn and is so hard on him self and others that he could no longer find a job in his town after twenty years. After a daytime soap opera audition goes bad, Michael takes on the role of an actress Dorothy Michaels and wins the part of the audition. What was supposed to be a short-term role with the intention to raise the money to star in his roommate’s play turns into an extended contract, but when Michael falls for his cast mate Julie, complications develop that could destroy everything. And Michael eventually realizes that he is a better person as his second character Dorothy Michaels than he was as Michael Dorsey. Michael Dorsey finds it interesting as Dorothy begins to take on an independent life of her own. She is a free woman who seems sort of strange and funny at first glance, but grows on people afterwards as she begins to inspire women with her acting by standing up for what is right. Other complications begin to arise as the men which Dorothy surrounds herself with are beginning to fall in love with her such as Julie’s father and John Van Ron who is also plays the role of doctor in the play. As Michael playing the role of Dorothy he was able to show the power of a male inside a female body, and by doing this had an impact on women who watched the show allowing them to show their inner power and courage to stand up for themselves. Although the movie seemed more like aShow MoreRelatedTootsie1603 Words   |  7 Pagesâ€Å"Tootsie† (1982) – Directed by Sydney Pollack Introduction The drama â€Å"Tootsie† is about an unemployed actor – Michael Dorsey who wants to raise fund for his friend’s drama and therefore he decides to work for money. However, as he is serious in acting, directors find him difficult to get along with; therefore, Michael can only cross-dressed to be Dorothy Michaels in order to get a job. In my opinion, the drama presents the idea of gender stereotypes, which shows the idea of biased view on differentRead MoreCompetitor Analysis: Hersheys1180 Words   |  5 Pagesï » ¿Competitor Analysis The Hershey Company (HSY) competes in the Global Candy and Chocolate Manufacturing industry. This highly competitive and consolidated industry which continues to concentrate as a result of merger and acquisition activity is dominated by a few major players. Included amongst these major players are HSY and three notable competitors, Nestle SA, Mondelez International Inc., and Tootsie Roll Industries. Each of these competitors offers unique competitive advantages versus thatRead MoreTootsie Roll Industries, Inc.2586 Words   |  11 PagesTootsie Roll Industries, Inc. Introduction Tootsie Roll Industries is a public traded company; traded on the NYSE. It is noted as the symbol of TR. In the first quarter of 2014, the share price was $28.29 with a range of low price $27.75 and high price of $34.22 for 2013. This shows an approximate range of $6.47. For fiscal year ended December 31, 2013, dividend per share increased from $0.15 to $0.32 with 36.76 (in millions) shares unsettled. (Kesling 2013) T.R. have been involved in the productionRead MoreTootsie Roll Essay4115 Words   |  17 Pagesï » ¿Tootsie Roll, Inc. Sharon Ungar Lane, Bentley College Alan N. Hoffman, Bentley College INTRODUCTION: â€Å"Tootsie Roll’s good fortunes are an accumulation of many small decisions that were probably made right plus bigger key decisions, such as acquisitions, that have been made right, and a lot of luck.† Mel Gordon, CEO – Tootsie Roll, 1993 Tootsie Roll Industries, Inc., a niche candy maker, has often been voted one of Forbes magazine’s â€Å"200 Best Small Companies of America.† A top quality producerRead MoreAccounting 1-4 Chapter100452 Words   |  402 Pagesare probably familiar with—Tootsie Roll. Tootsie Roll’s presentation of its financial results is complete, yet also relatively easy to understand. Tootsie Roll started off humbly in 1896 in a small New York City candy shop owned by an Austrian immigrant, Leo Hirshfield. The candy’s name came from his five-year-old daughter’s nickname—â€Å"Tootsie.† Today the Chicago-based company produces more than 49 million Tootsie Rolls and 16 million Tootsie Pops each day. In fact, Tootsie Pops are at the center ofRead MoreRegal Entertainment Group: Addressing Industry Dependency and Differentiation7165 Words   |  29 Pagescompany of Regal Cinemas, which is made up of Regal Cinemas, the United Artists Theaters, and the Edwards Theater. It runs the largest theater circuit in the U.S., and uses the multiplex cinema model in metropolitan and metropolitan growth areas. The movie theater industry is highly competitive, both within the film entertainment industry (as with Netflix and pirated films) and with substitute goods, such as live performances, restaurants, and sporting events. In addition, industry competitors have anRead MoreFailures of International Mergers and Acquisitions8716 Words   |  35 PagesAcquisitions 6 Problems faced in Cross Border Mergers and Acquisitions 7 Sonys Acquisition of Columbia Pictures 8 Sony 8 Columbia Pictures 9 Analysis: Star Framework 9 Fig: Choice of Entry Mode 15 Failure of the Acquisition 15 Reasons for the Failure 16 Merger between Daimler-Benz and Chrysler Corporation 18 Daimler-Benz 18 Chrysler Corporation 18 Analysis: Star Framework 19 Reasons for the Merger 22 Failure of the Merger 23 Reasons for failure 23 Culture Clash 23 Mismanagement 25 LiteratureRead MoreBuilding a Secure Organization11016 Words   |  45 Pagesof use match the acceptable level of risk for the organization. Computers Are Powerful and Complex Home computers have become storehouses of personal materials. Our computers now contain wedding videos, scanned family photos, music libraries, movie collections, and financial and medical records. Because com 1 www.ncsl.org/programs/lis/cip/priv/breachlaws.htm (October 2, 2008). puters contain such familiar objects, we have forgotten 4 PART | I Overview of System and Network Security: A Comprehensive

Paul Gauguin free essay sample

Paul Gauguin: Vision After the Sermon Paul Gauguin was born to a Journalistic father and a socialistic mother June 7, 1948. As a young child, Gauguins parents decided to start a new life in a new city due to the political climate. Tragedy stole away Gauguins father on their Journey to their new life. Spending a few years in Peru, the city in which his father dreamed of living, Gauguin moved back to France, his birth place. Still young, Gauguin began to pursue excellence in his schooling, learning new things like French. As mandated by his country at the time, Paul had to enter the military. At age seventeen, he decided upon a military career as a merchant marine. After serving for three years, he decided to join the naw in which he remained for another two years. Gauguin finished serving his country in 1871; he decided to move back to Paris obtaining a stock brokering Job. He met a lady in which he found beautiful, and in 1873, marries Mette Sophie Gad, of Danish decent. Multiplying was an easy task for Gauguin and his spouse, the bore 5 children in ten years. Art had always had a special place in Gauguins heart. He would paint and visit galleries often. His mentor was Vincent Van Gough, who taught Paul many things. As Gauguin got older he appreciated artwork more and more, forming friendships with other known artists in 1881, he rented a studio in which he would paint and show artwork. Gauguin wanted to provide for his family, so he decided to move to Copenhagen to pursue stockbroking which would provide financial stability. Feeling lost without his art, he decided to leave his family, his career, and return to Paris to his artwork. Leaving his family meant that they had no source of income, forcing them to take up residence with his wifes family. Gauguin lived longer than two of his own children. Gauguin became a close friend to his mentor Vincent Van Gough, the two spent months painting together. During this time, it became clear that his life was not what he expected, and he became depressed. Depression led to a suicide attempt and he knew that he needed to find a spark to get his life back on track. He was drawn to symbolism, vigor, color, and excitement in artwork. Gauguin was upset because his artwork was not being recognized by his fellow neighbors, so he set sail to escape to a place where his work would be appreciated. Over the years, he presented several pieces of work which were full of ymbolism and exotic views. Toward the end of his life, Gauguin experienced trouble with the law; he was sentenced to three months behind bars. During this time he become sick due to an illness called syphilis and died before he was escorted to prison. At 54 years old, an alcohol and tobacco weakened body was laid to rest in Calvary Cemetery, Polynesia. Throughout his life he became known for his boldness on a canvas, his use ot color and thick line. He stepped out ot the comtort zone ot ni time and created pieces that stood out. Gauguin died an artist. Although Gauguin created many pieces, his accomplishments were post-life. He created work that generations after him would appreciate; he never found fame during his lifetime. The Vision After the Sermon is an oil painting on canvas, 74. 4 x 93. 1 cm. Gauguins stylized painting depicts the scene in which Jacob wrestles an angel. This scene was influenced by a narrative from the Bible. Aside from the wrestle match taking place in the upper right hand area of the painting, the bottom of the painting, wrapping around to the upper left hand side is a crowd of women praying and watching this match. The women are wearing black wardrobes and white headpieces, almost nun- ike figures. Running straight through the middle of the canvas in a diagonal line is a tree, separating Jacob and the angel from a cow. Gauguin represents a noticeable red background color adding to the drama. He uses a typical brown and green for the tree, and black and white colors for the cow and praying women. The painting has mostly flat areas filled with color and outlines by a thick black line. The painting also has a birds eye point-of-view look, objects getting smaller the further away they are. In this painting. Gauguin paints the fgures almost void of color. The story that Gauguin painted was about people having a religious experience. Looking at the picture it is confusing to decipher the meaning because Paul used symbolism and boldness to express the story. He places a large tree trunk diagonally through the canvas which separates physical from a spiritual realm. The struggle taking place is symbolic because it represents the everyday human struggle in life. The angel wants to give Jacob something, but only when he is deserving of it. Yet Jacob wants it right away. The ladies are facing away from the viewer, as if we are excluded from the story in which they are watching unfold. Gauguin constructed a piece that religiously represented nature in a sense that we all struggle. This painting is a point-of-view on many perspectives of the religious story, not necessarily portraying religion. The style in which Paul Gauguin worked is known as Post-Impressionism, nineteenth century France. The subject matter reflected in these paintings include poetic subjects, myths, biblical stories, and French symbolism which he learned while he lived in France. Typically, Gauguin used boldness of line and unrealistic color to express his thoughts as he did in the Vision After the Sermon. In his work, Paul used linear methods and extreme colors to leave a sense of mystery in his creation. Paul Gauguin was not like other artist of his time; he didnt want to create the traditional western naturalistic style. Instead of nature as inspiration, he abstracted figures and created symbols. Gauguins mentor was Vincent Van Gough; Paul stepped away from his mentor to create his own style of art. Obsessed with trying to do something different from his time of artist painting Impressionistic pieces, he made this painting Nision After the Sermon to overturn the theories surrounding Impressionism. The way in which he painted Vision After the Sermon would become known as synthetism at his time by his society. During Gauguins life, he witnessed many historical events like the stock market crash in 1882 that led to his becoming a full- time artist. Only a few years after becoming a full-time artist, Paul conceived the bold painting Vision After the Sermon: Jacob Wrestling With the Angel, in 1888. During Paul Gauguins time, King Louis Philippe rules and the city was in chaos. Horrible living conditions ot poverty and lack ot wealth, unemployment, and protest ontributed to this chaotic status in Paris, France. France was not an exciting place to live during Gauguins time; the king was a tyrant and made the lives of the lower class tough. France was mostly Christian based because the Christians had destroyed the pagan and primitive lifestyle and this led to the various perspective of ideas in the painting. In Paul Gauguin: His Life and Art by John Gould Fletcher the author explains that is Gauguin would have known his future of a life of struggle, hunger, and never becoming famous in his life time, the artist would still have pursued his rtistic career, daring everything, as he strode into the future. Gauguin painted pieces that he knew would take the public some time to accept. Nonetheless, he wanted material comfort, he wanted his artwork to bring him wealth. Although he did not receive materialistic things in life, in death he received a name for himself, and his artwork would be remembered in future generations. The Paul Gauguin Museum in Tahiti is a museum remembering Gauguin for all his accomplishments and achievements. John Gould Fletch also writes Though he never conquered the flesh e remained to the end, and man ertainly the better stone in which to build. Gauguin wrote a letter a few days before death, received after death, he ended his life with these thoughts, l am on the ground but I am not beaten. Gauguin created work that had potential and possibilities, yet he was a problematic individual. He abandoned his family, uprooted himself when he felt that his work was not being appreciated. He was hungry for attention, and he died early due to his obsessive alcohol and to bacco usage. In the Vision After the Sermon, he managed to obtain a strange atmosphere. The colors that he portrayed give the mysterious, unreal feeling that he would rather focus on making something magic-like, than factual. From the standpoint of a viewer, the artist portrayed a personal struggle in front of an audience to watch the action take place. This portrays a Judgmental aspect. For a crowd to surround a struggle of this nature represents interest, mystery in whats going on, and Judgment. Gauguin should have portrayed the struggle in a personal manner, secluded. This artists use of colors attracts an eye, but he is more worried about stranding out.

Beck Depression Inventory free essay sample

Aaron T. Beck, a pioneer in cognitive therapy, designed his first Depression Inventory often known as BDI in 1961. Beck originally developed BDI to detect, assess and monitor changes in depressive symptoms among people in a mental health care setting as well as in a primary care setting (Beck, Ward, Mendel son, Mock, Erbaugh, 1961). In 1996 Beck developed a second version of the inventory (BID-II) to reflect revisions in the Fourth Edition of the Diagnostic and Statistical Manual of Mental Disorders, DSM-IV-TR, a handbook use by mental health professionals to diagnose mental disorders (Beck, 1996). Beck designed BID and the revision of BID-II as a 21 item standard personality multiple-choice questionnaire test that can be administered in ten minutes to groups or individuals within the population of 13 years old and above to evaluate their mental state and measure the severity of their depression (Beck , Steer, Brown, 1996). BDI-II is a self –reported analysis of depressive symptoms, the wording of the BDI-II is clear and to the point. We will write a custom essay sample on Beck Depression Inventory or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The instruction for administrating and scoring the BDI-II is clearly stated and easy to follow requiring minimal training on the behalf of the administrator. However, scoring does require a clinical professional to analyze the severity of the depression (Beck, 1996). According to Beck (1996) 8 questions are related to emotional factors and the remaining 13 questions are pertinent to physiological factors. Beck states that â€Å"The emotional scale addresses symptoms like self-hatred, guilt feelings, suicidal wishes, sense of despair, fear of failure, and hopelessness, while the physical scale deals with symptoms like difficulty in concentrating, lack of energy, tendency to cry, sorrowfulness, loss of temper, and absence of appetite† (Beck, 1996). The BID-II is scored by summing the highest rating for each of the 21 item. Each item is then rated on a 4- point scale, ranging from 0 to 3, and the total score range from 0 to 63. The score ranging from 0 to 13 represent â€Å"minimal† depression; total score ranging from 14 to 19 represent â€Å"mild† depression while total scores from 20-28 are â€Å"moderate† and total scores from 29-63 are â€Å"severe† (Beck, 1996). In 1996, Beck provided evidence that the BDI-II possesses adequate evidence of reliability. By measuring two normative clinical population the first test sample population consisted of 500 men and women (n=500) taken from four different outpatient clinic throughout the eastern part of the U. S. The population included; 63% female, and 37% men, with an ethnic make -up of 91% White, 4% African American, and 4% Asian American, and 1% Hispanic. The comparative test was a convenience sample of 120 Canadian college students (n = 120). 6% of the sample were women; described as â€Å"predominantly White†. The average ages of the clinical and student samples were, respectively, 37. 2 (SD = 15. 91; range = 13-86) and 19. 58 (SD = 1. 84) (Beck, 1996). The outpatient clinical population yielded a coefficient alpha of . 92 (n=500) and the coefficient alpha for the college students (n=120) was. 93. According to Beck (1996) both exceeded the coefficient alphas original set for the BDI in 1961. Test-retest reliability was studied using the responses of 26 outpatients who were tested at first and second therapy sessions one week apart. There was a correlation of . 93, which was significant at p . 001 level (Beck, 1996). The major objective of the BDI-II is to have the test and result conform more accurately to the diagnostic criteria listed in the DSM-IV for depression. Items were added, removed and reworded to make the test more specified thus increasing the content validity of the measure. With regard to construct validity, Beck (1996) tested the convergent validity of the BDI-II by administrating the test to college sample of 127 students which yielded a 93% true positive rate and 18% false positive rate (Beck, 1996) and then compared the correlated result with other psychological tests such as the â€Å"Scale for Suicide Ideation (r=. 37 n= 158), the Scale for Suicide Ideation (r = . 37, n = 158), Beck Hopelessness Scale (r =. 68, n =158), Hamilton Psychiatric Rating Scale for Depression (r=. 71, n = 87) and the Hamilton Rating Scale for Anxiety (r = . 47, n = 87). The BDI-II yielded a correlation of . 93 (p

Free Essays on Jewish History

Movements of Judaism The different sects or denominations of Judaism are generally referred to as movements. The differences between Jewish movements are not nearly as great as the differences between Christian denominations. The differences between Orthodoxy and Reform Judaism are not much greater than the differences between the liberal and fundamentalist wings of the Baptist denomination of Christianity. In general, when I speak of "movements" in this site, I am referring to movements in the United States in the 20th century. Movements in Ancient Times Perhaps the oldest records we have of a formal difference of opinion among Jews dates back to the time of the Maccabean revolt, which is the basis for the story of Chanukkah. At that time, the land of Israel was under the relatively benevolent control of Greece, and was deeply influenced by Greek culture. Hellenizing Jews were opposed by a religious traditionalist group known as the Chasideans (no direct relation to the modern movement known as Chasidism). As the Selucid Greeks began to oppress the Jews, war broke out and the Jewish people united in their opposition to the Greeks. The war continued for 25 years, and the Jewish people remained united in purpose. But after the war ended, the Jewish people became divided into three groups: the Essenes, the Sadducees and the Pharisees. The Essenes were an ascetic and mystical group devoted to strict discipline. They lived in isolation from the world. The Dead Sea Scrolls are believed to be the product of an Essene sect. Some scholars believe that early Christianity was influenced by the mystical and hermetical teachings of the Essenes. The Sadducees evolved out of the Hellenistic elements of Judaism. The movement was made up of the priests and the aristocrats of Jewish society. They were religiously conservative but socially liberal. The Sadducees believed in a strict, narrow and unchanging interpretation of the w... Free Essays on Jewish History Free Essays on Jewish History Movements of Judaism The different sects or denominations of Judaism are generally referred to as movements. The differences between Jewish movements are not nearly as great as the differences between Christian denominations. The differences between Orthodoxy and Reform Judaism are not much greater than the differences between the liberal and fundamentalist wings of the Baptist denomination of Christianity. In general, when I speak of "movements" in this site, I am referring to movements in the United States in the 20th century. Movements in Ancient Times Perhaps the oldest records we have of a formal difference of opinion among Jews dates back to the time of the Maccabean revolt, which is the basis for the story of Chanukkah. At that time, the land of Israel was under the relatively benevolent control of Greece, and was deeply influenced by Greek culture. Hellenizing Jews were opposed by a religious traditionalist group known as the Chasideans (no direct relation to the modern movement known as Chasidism). As the Selucid Greeks began to oppress the Jews, war broke out and the Jewish people united in their opposition to the Greeks. The war continued for 25 years, and the Jewish people remained united in purpose. But after the war ended, the Jewish people became divided into three groups: the Essenes, the Sadducees and the Pharisees. The Essenes were an ascetic and mystical group devoted to strict discipline. They lived in isolation from the world. The Dead Sea Scrolls are believed to be the product of an Essene sect. Some scholars believe that early Christianity was influenced by the mystical and hermetical teachings of the Essenes. The Sadducees evolved out of the Hellenistic elements of Judaism. The movement was made up of the priests and the aristocrats of Jewish society. They were religiously conservative but socially liberal. The Sadducees believed in a strict, narrow and unchanging interpretation of the w... Free Essays on Jewish History Brief Look at Jewish History The Jews are a people with a multitude of dilemmas. From the Israelite tribes to the prosperous modern day Israel , bigotry towards the Jews has been greatly evident. The Jewish race has acted as Escape Goat for many crisis throughout history including the black plaque which swept across Europe in the 14th century. The establishment of Israel was a great incident was something the Jewish people were striving to obtain for generations. This, however, led to four major conflicts between Israel and the Arab countries. One of the most meaningful wars was the Six-Day War. Events such as the holocaust have also had a dramatic effect on world history and whose mysteries are still being unravelled. For twelve years following 1933 the Jews were persecuted by the Nazi's. Jewish businesses were boycotted and vandalized. By 1939,Jews were no longer citizens,could not attend public schools,engage in practically any business or profession, own any land, associate with any non-Jew or visit public places such as parks and museums. The victories of the German armies in the early years of World War II brought the majority of European Jewry under the Nazis. The Jews were deprived of human rights. The Jewish people were forced to live in Ghetto's which were separated from the main city. Hitler's plan of genocide was carried out with efficiency. The total number of Jews exterminated has been calculated at around 5,750,000. In Warsaw ,where approximately 400,000 Jews had once been concentrated,was reduced to a population of 60,000. They, virtually unarmed, resisted the German deportation order and had held back the regular German troops equipped with flame throwers,armoured cards, and tanks for nearly a month. This heroism was similar to the revolt which took place around 165BC. This uprising was led by the Maccabees, a provincial priestly family (also called Hasmo...

Marketing case Essay Example | Topics and Well Written Essays - 500 words - 2

Marketing case - Essay Example But staying in good relation with the wholesale distributors became difficult because they thought that their customer base would be encroached by the potential new retailers. There can be many possible ways in which the manager can respond to this situation. Several companies have to handle channel conflicts when they are dealing in a hybrid or multi channel distribution system. Crafton is experiencing â€Å"external channel conflict† in the given scenario. It can be handled in various ways. Firstly, Crafton can arrange some business planning meeting in which the company can clarify it to them that they are an important part of their distribution channel and cannot be neglected in any way. The company can also use motivation strategies to instil a sense of responsibility towards the company (Linton, n.d.), as the wholesalers have been in business relation with Crafton for a very long period of time and they cannot just quit. Aligning pricing strategy is another solution for this channel conflict. This can guarantee the wholesalers that their share of the profit is not siphoned to the retailers. The wholesalers would have a clear idea of what proportions of the profit margins are theirs and what is going to the retailers. Crafton has to make clever decisions in this strategy because the company cannot afford to lose any of its own profits or any of the distribution channels’. Crafton can do this by formulating a consistent pricing and discount strategy. The prices must be reflective of service, availability of the product and the costs. Prices should only be set by the supplier. Creating monthly, quarterly and annual business plans would enable the wholesalers and the retailer to fulfil certain criteria on these entire bases. This would allow the company to give retailers and wholesalers some targets to be achieved till a certain point in time, for

BP Oil Disaster in the Gulf of Mexico Case Study - 8

BP Oil Disaster in the Gulf of Mexico - Case Study Example Ethical issues, in this case, identifiable include failure for other companies to learn from earlier case scenarios like the ExxonMobil case, and construct great preventive policies to avoid future spills. The people who have worked in this industry for 30, 40 years have a great role to play to avoid other leakages. Unfortunately, this has not been the case. In addition, companies should put preventive measures such that when such leakages happen, they do have massive effects on the natural system. The wells could as well be placed elsewhere other than in the deep waters. In fact, the size of the spillage does not matter, but what is of concern is where they happen and when they happen. The oil pipes should not be constructed in areas that in the event of a leakage, massive damage occurs. For instance, the BP Oil Disaster happened in a very vulnerable area and at a time when there are too many winds blowing it. In fact, the greatest issue, in this case, is the detrimental effect that this oil spill is going to have on the economy and ecology of the country. According to Geoffrey (2010), there are fears that the massive oil slick will have appalling effects on wildlife and birds along the Louisiana Coast and it could ruin one of the world’s fisheries, besides that it could also ruin vital wetlands. America’s Gulf State reputation is also under universal excoriation. The slow response to this catastrophe could cause diverse effects on the company, operating on the belief that such a disaster could never happen shows a lack of professionalism. This case of arrogance and neglect saw measures not being laid down. The characters thus operated on the principles of assumptions, and lack seriousness from all fronts. Victims and other groups have sharply accused the company of lacking preventive and more strict measures for disasters and taking the issue for granted at the initial stages of the disaster. In fact, accusations are coming from all level, including from President Obama to local people.