Marketing case Essay Example | Topics and Well Written Essays - 500 words - 2

Marketing case - Essay Example But staying in good relation with the wholesale distributors became difficult because they thought that their customer base would be encroached by the potential new retailers. There can be many possible ways in which the manager can respond to this situation. Several companies have to handle channel conflicts when they are dealing in a hybrid or multi channel distribution system. Crafton is experiencing â€Å"external channel conflict† in the given scenario. It can be handled in various ways. Firstly, Crafton can arrange some business planning meeting in which the company can clarify it to them that they are an important part of their distribution channel and cannot be neglected in any way. The company can also use motivation strategies to instil a sense of responsibility towards the company (Linton, n.d.), as the wholesalers have been in business relation with Crafton for a very long period of time and they cannot just quit. Aligning pricing strategy is another solution for this channel conflict. This can guarantee the wholesalers that their share of the profit is not siphoned to the retailers. The wholesalers would have a clear idea of what proportions of the profit margins are theirs and what is going to the retailers. Crafton has to make clever decisions in this strategy because the company cannot afford to lose any of its own profits or any of the distribution channels’. Crafton can do this by formulating a consistent pricing and discount strategy. The prices must be reflective of service, availability of the product and the costs. Prices should only be set by the supplier. Creating monthly, quarterly and annual business plans would enable the wholesalers and the retailer to fulfil certain criteria on these entire bases. This would allow the company to give retailers and wholesalers some targets to be achieved till a certain point in time, for

BP Oil Disaster in the Gulf of Mexico Case Study - 8

BP Oil Disaster in the Gulf of Mexico - Case Study Example Ethical issues, in this case, identifiable include failure for other companies to learn from earlier case scenarios like the ExxonMobil case, and construct great preventive policies to avoid future spills. The people who have worked in this industry for 30, 40 years have a great role to play to avoid other leakages. Unfortunately, this has not been the case. In addition, companies should put preventive measures such that when such leakages happen, they do have massive effects on the natural system. The wells could as well be placed elsewhere other than in the deep waters. In fact, the size of the spillage does not matter, but what is of concern is where they happen and when they happen. The oil pipes should not be constructed in areas that in the event of a leakage, massive damage occurs. For instance, the BP Oil Disaster happened in a very vulnerable area and at a time when there are too many winds blowing it. In fact, the greatest issue, in this case, is the detrimental effect that this oil spill is going to have on the economy and ecology of the country. According to Geoffrey (2010), there are fears that the massive oil slick will have appalling effects on wildlife and birds along the Louisiana Coast and it could ruin one of the world’s fisheries, besides that it could also ruin vital wetlands. America’s Gulf State reputation is also under universal excoriation. The slow response to this catastrophe could cause diverse effects on the company, operating on the belief that such a disaster could never happen shows a lack of professionalism. This case of arrogance and neglect saw measures not being laid down. The characters thus operated on the principles of assumptions, and lack seriousness from all fronts. Victims and other groups have sharply accused the company of lacking preventive and more strict measures for disasters and taking the issue for granted at the initial stages of the disaster. In fact, accusations are coming from all level, including from President Obama to local people.